Rethinking Warehouse Automation
In May 2022, a new robotics startup called Mytra emerged with a bold vision to revolutionize warehouse automation. Founded by automotive veterans from EV firms like Tesla and Rivian, the company has been operating in stealth mode until now. With its unique approach to warehouse management, Mytra aims to address the industry’s pressing issues, including labor shortages and inefficient use of resources.
A Highly Competitive Market
The warehouse/fulfillment automation space has become increasingly competitive since the pandemic disrupted global supply chains. Industry giants like Amazon, Locus, and Zebra/Fetch have made significant strides in this area, setting the stage for a surge in interest in bipedal humanoid robots. According to estimates, between 5% and 10% of global warehouses are currently automated, leaving plenty of room for innovative players like Mytra to make an impact.
The Challenges of Automation
Mytra’s co-founder and CEO, Chris Walti, knows firsthand the challenges of automation. A veteran of Tesla’s engineering team, Walti spent seven years at the carmaker, including stints in mobile robotics and autonomous systems. During his tenure, he encountered numerous instances where existing solutions couldn’t meet Tesla’s specific needs, prompting the company to develop its own solutions in-house.
From AMRs to Humanoid Robots
Walti recounts how Tesla struggled with finding Autonomous Mobile Robots (AMRs) capable of handling heavy payloads, such as 3,000-pound cargo. In response, the team developed their own AMR solutions, which eventually led to the development of humanoid robots like Optimus. Although Walti remains optimistic about the long-term potential of humanoids in various sectors, he acknowledges that they may not be ready for primetime just yet.
Mytra’s Unique Approach
Mytra’s solution shares similarities with vertical robotic storage systems from companies like AutoStore. However, its ability to manage heavy payloads and adapt to changing environments sets it apart. According to Walti, Mytra’s system offers unparalleled flexibility:
"There are literally trillions of different ways that I can move one of these pallets or bookshelves from point A to point B within the system… This is the most kinematically free system that has been conceived."
Pilots and Partnerships
Despite maintaining a low profile until now, Mytra has already gained significant interest from major players. The company has partnered with grocery giant Albertsons and boasts "another half-dozen Fortune 50 customers" in various stages of development.
Funding and Future Plans
Mytra recently secured $50 million in Series B funding, bringing its total investment to $78 million. Greenoaks and Eclipse are among the investors backing the startup. With this newfound capital, Mytra aims to accelerate its growth and expand its reach into new markets.
Conclusion
As the warehouse automation space continues to evolve, companies like Mytra are pushing the boundaries of what’s possible. By addressing the industry’s shortcomings and offering innovative solutions, Mytra is poised to make a significant impact in the years to come. As the robotics landscape continues to transform, one thing is certain: Mytra is a name to watch.
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