In an era where social media is often associated with feelings of inadequacy, loneliness, and anxiety, Olivia DeRamus is on a mission to challenge this status quo. With her social platform Communia, she’s daring to try something that seems counterintuitive: creating a space where users can feel more supported, rather than miserable.
A New Approach to Social Media
Comunia is both a social platform and a mental health tool. Users can post updates in a community feed or privately journal and track their emotions over time. But for users to get vulnerable, they need to feel safe. So, the platform is taking an approach that could polarize some, but could reassure others: people must verify their identity before they can fully use the app.
"It’s a safety feature, but it also kind of sets the tone that this is an intimate space and that you’re safe here," DeRamus explained in an interview with TechCrunch. "So people feel more empowered to talk about their PMDD, or to talk about the difficult life experience they’re going through."
The Founder’s Personal Journey
DeRamus’ decision to create Communia was influenced by her own experiences. She used to work in the nonprofit sector, focused on women’s anti-violence efforts. But she pivoted to tech because she knew firsthand how valuable a supportive online platform could be.
When DeRamus was in college, she was sexually assaulted. In a time when opening up to her friends was a challenge, she sought out online communities to help her process her experience.
"I turned to social media because I was trying to figure out what even was happening to me," she said. "It was pre-MeToo… Where are women even having conversations around sexual assault?"
With Communia, DeRamus is creating the platform she wishes existed when she needed it most.
A Different Kind of Social Media
Comunia’s approach to social media is fundamentally different from what we’re used to. It’s not about comparing ourselves to others or seeking validation through likes and followers. Instead, it’s a space where users can be themselves, share their thoughts and feelings, and connect with others who understand them.
"It’s not just about posting updates or sharing photos," DeRamus explained. "It’s about creating a sense of community and connection that’s missing from traditional social media."
The Challenge Ahead
While Communia has the potential to disrupt the social media landscape, it faces significant challenges ahead. The platform needs to grow its user base and build momentum to become a viable alternative to existing social media platforms.
To achieve this, DeRamus is embarking on her first institutional fundraise, with the hope that extra funds could help navigate safe growth.
A New Era for Social Media?
Comunia’s success will depend on its ability to create a sustainable and scalable business model. But if it succeeds in challenging the status quo, we may see a new era of social media emerge ā one that prioritizes user well-being over clicks and profits.
As DeRamus said, "We’re not just building a platform; we’re trying to change the way people interact with each other online."
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About the Author
Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider.
